SeaWorld is turning 60 this year, and to celebrate, the world-class parks are throwing a party and marking the occasion throughout the year with all-new themed rides and attractions, exciting new presentations and shows, plus limited-edition food and beverage items, merchandise and collectibles that will be announced in the coming weeks.
All part of its “So Much More to Sea” 60th anniversary campaign, SeaWorld is inviting your clients to dive deeper and explore more than ever before, including sharing history and milestones in park and through digital channels. The party officially gets started across the parks on Thursday, March 21, 60 years to the day that SeaWorld opened its gates for the first time in 1964. The anniversary kick-off party will be in full swing into the weekend, continuing through Sunday, March 24, and anniversary celebrations will continue with more special events and experiences coming this summer. Guests are invited to share their favourite SeaWorld memories over the past six decades and throughout the anniversary celebrations using #SeaWorld60.
SeaWorld’s 60th anniversary celebration will introduce guests to several new things as there’s “So Much More to Sea.” They include:
- All-New Thrilling Rides and Attractions: SeaWorld will open new, highly-anticipated themed rides and attractions in each of its U.S. parks in Spring 2024, including “Penguin Trek” at SeaWorld Orlando.
- All-New Presentations & Shows: New exciting Cirque-style shows at SeaWorld Orlando and a live performance character show: Shamu and Crew - ‘Together Again’ at SeaWorld San Diego, will bring guests more exciting experiences.
- All-New Character Parades: Making its debut this summer, guests of all ages will enjoy a new 60th Anniversary celebration parade featuring fan favourite live costumed characters.
- All-New 60th Anniversary Food & Beverage, Merchandise and Collectibles: Guests will be able to celebrate SeaWorld’s milestone 60th Anniversary with special limited-edition food and beverage offerings, collectables and exclusive memorabilia throughout the year.
Since opening for the first time in 1964, SeaWorld has provided meaningful experiences that educate and inspire guests of all ages to care about marine life. The “So Much More to Sea” 60th anniversary campaign continues to deliver on this commitment and promises to provide your clients with enriching experience for years to come.
