Thank you for
visiting our website. SeaWorld Parks
& Entertainment, Inc. and its affiliates (collectively, “SeaWorld” or “we”
or “us”) own and operate, directly or through third party service providers,
this website (www.seaworldagents.co.uk) for use by persons in the European Economic Area. This policy tells you how we collect, process
and use your personal information. Please read the following carefully to
understand our views and practices regarding your personal data and how we will
SeaWorld Parks & Entertainment, Inc. of P.O.
Box 690129 Orlando, FL 32869 is the data controller responsible for your personal
Any questions regarding this policy and our privacy practices should be sent to us by post at Cubo Communications Group Limited, 1st Floor, White Collar Factory, 1 Old Street Yard, London, EC1Y 8AF.
& Entertainment, Inc. and its affiliates operate theme parks and
entertainment venues throughout North America including SeaWorld® Orlando and
San Diego, Aquatica, SeaWorld’s Waterpark® in Orlando and San Diego, Busch
Gardens® Tampa and Discovery Cove®. Our
corporate group also consists of Adventure Island®, Aquatica
SeaWorld’s Waterpark™, Busch Gardens®, Discovery Cove®,
Sesame Place®, and Water Country USA®.
the choices you can make about the way your personal information is collected
and used through our website.
Information Do We Collect from You?
You may browse
many sections of our website without providing any personal information about
yourself. However, if you choose to
register with our site, register for one of our promotions or services, ask us
a question through our Contact Us link, enter a competition, take part in our online
training modules, or engage in certain other online activities, we must collect
certain personal information from you.
information and data we collect depends on the context of your interactions
with our website, the choices you make, including your privacy settings. As
more fully described below, the personal information and data we collect
includes the following:
- Name and contact data. We collect your title, first and last name,
email address, work postal address, phone number, and other similar contact
- Job. We collect your job title, sector, company and
- Credentials. We collect passwords and similar security
information used for authentication and account access.
- Demographic data. We collect data about you such as your age and
country of residence.
- Travel information. We collect information including your
departure date and the number of nights of your trip.
- User information. We collect information on your progress with
our online training modules.
We also collect
personal information and data that you provide to us and the content of
messages you send to us, such as feedback and reviews you write, or questions
and information you provide for customer support and to respond or comply with
your request. When you contact us, such as for customer support, your phone
conversations with our representatives may be monitored and recorded.
choices about the information that we collect. When you are asked to provide
personal information, you may decline. But, if you choose not to provide
information that is necessary to deliver a product or service or to fulfill a
given request, you may not be able to receive the given product, service or
we process personal information for the specific purposes listed below; the
following explains which personal information we collect for each purpose, the
exact nature of the purpose, the length such data is stored, the basis for
collection, and any further relevant information.
To register on our website, you must complete the registration process by providing personal information, such as your name, address, email, phone number, job title, sector, ABTA/ATOL/IATA number, as well as information relating to what you would like to receive from us. If you choose to register, you may also be asked to choose a user name and password. Please keep this information secure. When creating an account, if you choose to register, you have the right to unsubscribe at any time by contacting us by post at Cubo Communications Group Limited, 1st Floor, White Collar Factory, 1 Old Street Yard, London, EC1Y 8AF. We will respond to your requests in accordance with, and within the appropriate timeframe determined by, the applicable law and/or regulation governing the use of the given information. In most cases, we will respond to requests within one month.
We store your
registration information until you choose to unsubscribe from our website or
email/newsletters (unless we are required by law to store the information for a
longer period in which case we store the information for the period required by
and Fulfilling Such Orders
If you place an order through our website, such as requesting collateral, a complimentary ticket or goodie bag, we must obtain information from you in order to fulfill the order, including your contact information, shipping information, order information, user information, information about travel plans and companions. This information is used to fulfil and confirm customer orders. The information may be used to contact you to confirm orders or in the event that we have trouble processing your order.
applicable laws and requirements, we retain order information for one year
after your order has been processed (unless we are required by law to store the
information for a longer period in which case we store the information for the
period required by applicable law) in order to better serve you on future
We also share
this information with third party services in order to fulfil the delivery of
your requested order.
Our basis for
processing your information is to fulfill the contract for delivery of the items
If you choose
to sign-up to receive our email/online newsletter, you submit certain basic
information. This information may
include your name, email address, and a confirmation that you are over 16 years
old. This information is used to send
the newsletter electronically and to ensure that we can provide you with
appropriate information on our business, customer service and allow us to
respond to your inquiries about the information in the newsletter.
We send our
newsletters on a quarterly basis.
We store this
information for one year after the last time you open our emails or the
newsletter, as the case may be (unless we are required by law to store the
information for a longer period in which case we store the information for the
period required by applicable law).
Our basis for processing your information is your consent and the processing is necessary to fulfil your request to receive our newsletter and/or marketing materials. If you wish to discontinue receiving this information, you may update your preferences by using the “Unsubscribe” link found in the emails or newsletter that we send to you or by contacting us by post at Cubo Communications Group Limited, 1st Floor, White Collar Factory, 1 Old Street Yard, London, EC1Y 8AF.
Competitions and Third Parties
& Entertainment run monthly competitions.
These competitions may involve third parties. In order to participate in these competitions,
SeaWorld Parks & Entertainment may require certain basic information about
you, such as your name, email address, postal address, date of birth, and other
personal data required for the particular promotion or competition. This information may be stored by SeaWorld
Parks & Entertainment in order to help us better understand how we can
design and market our products for you and others. This information may also be shared with any
relevant third-party promotional partners involved in the specific promotion
for which you choose to sign-up.
We store this
information for one year after you provide them to us, unless we are required
by law to store the information for a longer period in which case we store the
information for the period required by applicable law.
Our basis for processing your information is your consent. If you wish to discontinue receiving this information, you may update your preferences by using the “Unsubscribe” link found in the emails that we send to you or by contacting us by post at Cubo Communications Group Limited, 1st Floor, White Collar Factory, 1 Old Street Yard, London, EC1Y 8AF.
Prevent Harm to Us, Our Products or Services or to Bring or Defend Legal
We may gather your personal information,
including your first and last names, your postal address, your email address,
your criminal or credit history and relevant information about (i) the harm or
potential harm, (ii) the claim or potential claim or (iii) the situation or
circumstances giving rise to harm, potential harm, claim or potential claim for
the purposes of bringing or defending legal actions or as required by applicable
law. For example, when we believe that
we must disclose information to identify, contact or bring legal action against
someone who may be violating our Terms and Conditions of Use or who may be
causing injury to or interference with our rights or property, other website
users or customers and their information, or who may be harmed by such
store such personal information for six years after you provide the personal
information to us, unless (i) we are required by applicable law to store the information
for a longer period in which case we store the information for the period
required by applicable law or (ii) unless we reasonably anticipate litigation
with regard to the matter in which case we would retain relevant information
until such time as the litigation is concluded or is no longer reasonably
basis for processing is (i) a legal obligation or law to which we are subject
or (ii) the processing is necessary for the purposes of our legitimate
interests in protecting our business, products, services or a person or
property or to defend ourselves against claims or potential claims.
and Other Tracking Technologies
Like most websites, we use “cookies” on our
website to help us serve you better on future visits, and to help us analyse
web traffic for our site, validate sessions, authenticate content of forms you
fill out, and evaluate and improve the content or functions of our site. A cookie is a small text file that is sent by
a website, accepted by a web browser, and then placed on your hard drive. The information collected from cookies sent
by SeaWorld Parks & Entertainment and approved third parties assisting us
with our website lets us know that you visited our sites in the past and helps
you avoid having to re-enter information on each visit in order to use some of
our products or services. Cookies also
help us analyse use of our site, and better aggregate useful information when
site users provide feedback about our sites or parks. You can always set your browser to refuse all
cookies from this and other websites that you may visit.
Information Collected with Third Parties
SeaWorld Parks & Entertainment may share your information
within the SeaWorld Parks & Entertainment group of companies as well as
with third parties that assist us with our website, advertising and contests,
such as in providing the services that you requested, or for the purposes of
improving our marketing or administration.
This includes companies that provide analytics to us about use of our
website, so that we can evaluate use of our website and continue to improve our
website content. However, when we use
third party service providers, we disclose only the personal information that
is necessary to deliver the service to us and we have a contract in place that
requires them to only use the information for the purposes it was provided, to
keep your information secure and not to use it for their own direct marketing
purposes. We are liable to you for our
third party service providers appropriate processing of your personal
privacy laws and regulations.
you request collateral, such as a brochure or DVD, or your complimentary goodie
bag, your order is processed by a third party fulfilment provider (BH & P
Direct Mail Ltd), who specialises in the fulfilment and distribution of goods.
Except as provided in this policy, SeaWorld Parks & Entertainment does not share or sell any personal information that you provide to us through our website for any separate use by any third party. However, from time to time, we may provide aggregate (statistical) information about our customers, sales, online traffic patterns and related information to reputable third parties who help us improve our business and services, but these statistics do not include any personal data or personally identifying information.
We also may disclose your information to our
third party services providers related to the prevention of harm to us, our
businesses, services or products or to protect persons and property. Additionally, we may disclose your
information to our service providers to defend claims or potential claims made
against us any person or entity in or associated with the SeaWorld Parks &
Entertainment group of companies.
In the event that we sell, assign, or
transfer all or part of the SeaWorld Parks & Entertainment business, we may
transfer your personal information to the buyer. However, the buyer, assignee, or transferee
will be required to safeguard your personal information in a manner that is
to Other Websites
Our website may contain links to sites operated, controlled, and maintained by independent third parties. We do not control the use of information you may provide to such third parties. If you access other websites using the links provided in our website, the operators of the third-party sites may collect information from you that will then be used by them in accordance with their own privacy policies, not ours. Those policies may differ from ours. It is your responsibility to familiarise yourself with privacy policies on this website and other websites.
Transferring Your Information
Outside of Europe
This website is intended for residents of the European Economic
Area. However, as part of the services
offered to you through this website, the information which you provide to us
may be transferred to countries outside the European Economic Area. We will only transfer this information in
compliance with applicable law. Please
note that there may be different standards that apply to how your information
may be used and protected than the standards in place in your country. SeaWorld Parks & Entertainment has put in
place safeguards to ensure that your data is safeguarded and protected. This includes obtaining written assurances
from third parties assisting SeaWorld Parks & Entertainment with its
website or given access to your data, which require them to adopt standards
that ensure an equivalent level of protection for your data as that adopted by SeaWorld
Parks & Entertainment.
We follow applicable laws and requirements to protect your
information. SeaWorld Parks & Entertainment uses physical, electronic, and
administrative safeguards designed to protect your personal information from
loss, misuse, alteration, theft, unauthorised access, or unauthorised
disclosure. We evaluate these safeguards
on an ongoing basis to help minimise risks from new security threats as they
become known. However, as is the case
with all websites, we unfortunately are not able to guarantee 100% security for
data collected through our public website.
We use SSL encryption on payment portals within our website, however,
unless specifically designated on our website, we do not use encryption. When
you are on a secure page, a lock icon will appear on the bottom of web browsers
such as Microsoft Internet Explorer.
Our Commitment to Children’s
intended for use by children under the age of 16. SeaWorld Parks &
Entertainment does not market any of its products online for children under the
age of 16, nor does SeaWorld Parks & Entertainment design its online
applications, advertisements and other features to attract an audience of
children under the age of 16. Although
certain pages within the website may reference “kids” or “children,” SeaWorld
Parks & Entertainment strictly intends for such portions of the website to
be used only by adults (such as parents) or children of the age 16 or
& Entertainment does not sell or share information obtained from minors
with any third parties for their own use.
The third parties who may have access are those assisting us with or
co-sponsoring our website fulfillments, such as for purposes of filling orders
or processing payments. We do not share
a child’s information with blogs or other sites where the information would be publically
accessible. We may collect limited
information for a one-time contact. In
such a situation, we do not keep the information nor disclose it or use it for
any other purpose.
Parks & Entertainment should inadvertently collect information from a child
under the age of 16, we delete that information, except to the extent needed to
seek verifiable parental consent from the minor’s parent or legal
guardian. When verifiable parental
consent is obtained, we collect only that personal information from a minor
that is relevant to the registration or purchase. We protect the information with security
safeguards and confidentiality measures that are commensurate with the
sensitivity of the information.
Your Rights with Regard to Your Personal Information
You have the following rights with regard to your personal information: (i) the right to access; (ii) the right to rectification; (iii) the right to erasure; (iv) the right to restrict processing; (v) the right to object to processing; (vi) the right to data portability; (vii) the right to withdraw consent at any time and (viii) the right to lodge complaints. Please note that these rights are subject to certain exemptions which may be applicable to any request you make. You may exercise any of these rights by contacting us by post at Cubo Communications Group Limited, 1st Floor, White Collar Factory, 1 Old Street Yard, London, EC1Y 8AF. You also have the right to lodge your complaints with the applicable legal authorities, including, without limitation, the applicable E.U. supervisory authority(ies). Details of these can be found at http://ec.europa.eu/justice/article-29/structure/data-protection-authorities/index_en.htm.
We will respond to your requests
in accordance with, and within the appropriate timeframe determined by, the
applicable law and/or regulation governing the use of the given personal
information. In most cases, we will
respond to requests within one month; provided, however, if the request is
complex, we may extend its response time in accordance with applicable law and
regulation. Please note that we may require additional information from you in
order to honor the request, such as to ensure proper authentication or to
verify the SeaWorld Parks & Entertainment entity to which the information
You have the right to unsubscribe from any services that we offer, if you no longer want to participate. To do so, please contact us by post at Cubo Communications Group Limited, 1st Floor, White Collar Factory, 1 Old Street Yard, London, EC1Y 8AF. Please note that if you already have requested products or services when you decide to withdraw consent, it may take a short period of time for us to update your preferences and ensure that we honour your request.
As we continue to provide additional services
and as the privacy laws and regulations evolve, it may be necessary to revise
we collect, use, process, and/or share your information, we will prominently
To the extent required by applicable law, we will contact you with regard to
If you have any questions or concerns regarding our practices regarding your personal information, please contact us by post at Cubo Communications Group Limited, 1st Floor, White Collar Factory, 1 Old Street Yard, London, EC1Y 8AF.
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